BizAims

According to the watchdog of People's Republic of China, he country is going to apply anti-monopoly rules in evaluating the bid of Coca Cola Company to purchase Chinese juice firm called Huiyan. The United States popular drinks company Coca Cola looks forward to swallow the Chinese company is a bid that reaches $2.5 billion.

The move of the American company will be closely monitored due to the fact that such case is the first under China's new antitrust laws.

It is worth mentioning that last week Coca Cola's bid to acquire the Chinese drinks company triggered anger in the country because a national leader might be swallowed by an overseas company.

China currently represents a fast growing market for drinks and the American drinks giant hopes to increase its influence. This is why Coca Cola decided to offer 12.20 Hong Kong dollars per share for the Chinese drinks leader, which is about three times the company's closing price last Friday.

The research company AC Nielsen presented data according to which Huiyan possesses a 44 percent market share by sales value in the country' pure juice and 42 percent of the nectar segment. 

According to the officials of the Chinese giant, Coca Cola was getting the documents ready to send to Beijing competitions authorities.

"We are prepared to accept the decision of the Ministry of Commerce one way or the other," stated the vice president for strategic development of the Chinese drinks market leader Huiyan.