To say that the power of social media is unprecedented is understating it. Small and big businesses all over the world are using several social media platforms as their weapon of choice for promotion. Moreover, not just as an aside either, social media is now a vital part of digital promotion and the overall marketing strategy of a company. Here are seven tips to promote a more successful social media campaign:
Gone are the days when using emojis means being unprofessional. Emojis are a big part of the Internet language, and if you want to get in on the action, then as a brand, you have to speak the jargon. Several social studies have shown that adding emojis to posts, brand deals, and promotions increase engagement tenfold.
The reason for this is those young people, and adult Internet users tend to gravitate on brands that use approachable language. Adding emojis like the phone emoji, the globe emoji, the heart emoji, etc. make any post more engaging, more youthful, more in-the-know. In fact, there are several particular emojis you can use to further your agenda of better engagement. Look it up on Google right now, and you should have lots of results come up.
Be more personable
By this, we mean that your brand should act more like a person than a public entity. Don’t just be any other brand that uses standard professional voice on posts and promotions. The name of the game when it comes to social media is being more personable. Be real with posts. Be vulnerable if you have to. Assign a persona to your brand if it comes down to it, and make that a part of your marketing process.
Know your brand’s voice
Knowing your brand’s voice is key to being more personable in social media platforms. If you don’t know what your voice is, first, gather all the posts previously posted, then get a feel of your tone, your wordings, and your drive. If you can, you should identify your brand’s voice in three defining words. After you’ve done this, ensure that your writers know how to be consistent with your brand’s unique point of view.
Keep posts simple
As much as you can, keep your posts simple. This can’t be stressed enough. People go to social media as a way to relax, to kill their time, to chill. A lengthy post can be effective every once in a while, but you don’t need to do this in every post. Two to three sentences should be enough. Say what you want to say in a succinct way, then add photos and videos that come along with it.
Use images and videos frequently. In every post, actually. People gravitate towards visual cues, so edit your images and videos in a way that’s perky and inviting. If you are a small cafeteria, highlight your food and prices. A menu on your Facebook page should greatly help people have a picture of what they’re getting into.
Raffles are your friend
People love winning. So if you want to take advantage of that, raffles are a great way to increase engagement, followership, and shares. The prizes for your raffle should be your products and services, and make sure that the winners talk about it as well. This will increase goodwill, not just in social media but in the community and industry in general. So go ahead, do some raffles!
Don’t underestimate the power of engagement
Social media is all about engagement. The more you engage your audience, the more you are likely to be seen. When someone comments on your post, reply to them immediately or message them directly. Publish posts that are share-worthy so that more people will share it with their timelines. This way, your reach is increased tenfold. The more people know about you, the better sales you’ll have!
Give out free stuff for likes and follows
The likes and follows you get on social media is not only powerful; it’s basically the reach you have within your circle. To increase that, you need to spend in order to be seen. Giving out free stuff is one of the most effective ways to increase your page’s likes and follows. Similar to raffles, giving out free stuff under the conditions of a like or follow is a way to win more audience from the platform.
Suffice it to say, being a social media manager can be a tough position. It’s a full-time job, and you need to be in the know of the trends to create an audience and followership that’s enough to drive sales. The end goal of any social media marketing plan is to entice more sales, and if you’re not achieving that, then you may want to review your policies.