Working under a bad boss is a painful learning experience. Years later, you still remember the lessons the bad boss taught you, normally of the "how not to be a leader" variety. At the time you're chafing under the lousy leader's direction, you don't want to hear about learning. You just want the pain to go away.
We can no longer think in terms of rifles vs. shotguns or push vs. pull. It’s not nodes that we need to target, but the networks. We can no longer coerce customers to do what we want, but must inspire them to want what we want.
There’s been a lot of talk recently about media companies placing less emphasis on their websites, and opting to publish their content directly to major platforms instead. Facebook, for example, is discussing with publishers ways it might house their content directly on its service. The idea has stimulated a lot of conversation across the media industry in recent weeks: some say it’s a risky move for publishers to give up their direct relationships with consumers and to rely on third parties for content distribution instead. But while some wring their hands about what this type of arrangement might mean for the future of media, others are jumping in and giving it a try. BuzzFeed, for example, built its audience in part by driving users to its site from Facebook. But when it comes to video, it now relies on platforms such as YouTube and Facebook to place its content directly in front of users. In April of last year, BuzzFeed Motion Pictures vice president Jonathan Perelman told CMO Today 10-15% of its video views originated on the BuzzFeed.com site. Fast forward to today and that number is down to around 5 percent. In other words, virtually all consumption of BuzzFeed video now occurs on sites that aren’t BuzzFeed, and the company is increasingly relying on platforms such as Facebook and YouTube to house and distribute its content instead. Meanwhile, a handful of well-known media companies have already begun publishing their content to Snapchat as part of its new “Discover” program. Some of those companies, such as Daily Mail, say they’ve hired dedicated in-house staffers to package their content specifically for the Snapchat platform. It’s also selling ads alongside that content, with the two companies sharing the resulting revenue. Daily Mail North America CEO Jon Steinberg likens the model to that of channels carried by cable companies. Elsewhere, publishers such as Refinery29 say they’re also creating content specifically to be consumed on Facebook. “You are already basically seeing consumption and monetization all happen at the platform level,” the company’s founder, Philippe von Borries, recently told CMO Today. It remains to be seen if that trend will continue, or if publishers will be reluctant to rely on third parties for their distribution. Some brands felt duped by Facebook when it began to reduce their ability to reach their fans on the site “organically” without paying for the privilege, and some publishers might worry a similar fate is in store for them. Regardless, one thing is clear: publishers turning to platforms to house and distribute their content isn’t just a theory; it’s happening now.
I am a big fast-forwarder. I almost never watch commercials. In fact I am not the only one. 84 percent of millenials don't trust traditional advertising at all. But lately I admit I've been breaking my own "watch no commercial" rule. Did you see the #LikeAGirl piece at this year's Super Bowl? The commercial asks "When did 'like a girl' become an insult?" This video produced by Always has 56 million views. This is not a commercial for Always products. This is much more than that. #LikeAGirl is a powerful critique on the way we put girls down with every day language. "Like a girl" shouldn't have a negative connotation but it does. The brand Always wants to change that. I would buy their products just because I think this message is absolutely important. I can imagine women all over the country are voting with their wallet as well.
The U.S. and five Pacific countries agreed to participate in demonstration flights to pave the way for universal tracking of jetliners—a move prompted by the disappearance of Malaysia Airlines Flight 370 nearly a year ago.
Ice? Ice?? Save me!
We’re so used to celebrity profiles where they bare their soul and talk about the process or their innermost fears. David’s refusal to get mushy was refreshing.
Domestic politics, rule of law fuel Singapore casino restrictions, justified or not.
China's manufacturing activity improved in February for the first time in four months but export demand weakened, a survey released Monday showed.
NEW YORK (Reuters) - Chip maker NXP Semiconductors NV has agreed to buy smaller peer Freescale Semiconductor Ltd and merge operations in a deal valuing the combined company at over $40 billion.
With the anticipated Apple Watch launch announcement on March 9th, I sought a fashion-insider's perspective on wearable devices and the Apple Watch in particular. With an eye to style, aesthetics and fashion, I spoke with Christine Campbell, President of Crimson Mim, an independent women's boutique located in the heart of Silicon Valley. I have known Christine for a few years and serve on the advisory board of Crimson Mim. In general, fashion industry insiders are not happy with how the Apple Watch looks. Since, Apple is trying to sell Apple Watch as a jewelry item, I thought it would be insightful to talk to someone from the fashion industry.
In case you missed it, a major change is taking shape in workplaces across the country: The idea of "the long-term career" is coming to an end. American employees are increasingly known job hoppers. Today, 91% of millennials expect to stay at a job for fewer than three years, and the nationwide average for job tenure lies at around 4.6 years See also: 10 dos and don'ts for entry-level job seekers With employment back in full swing post-recession, it’s a job seeker’s market once again. As companies of every industry grow more reliant on technology, skilled workers are in high demand — plus, with tools like mobile and social aiding the job search, finding new opportunities has never been easier Read more...More about Job Search Series, Business, Jobs, and Mashable Careers
The federal communications agency is using a new argument to override state laws limiting cities’ ability to run their own Internet service.
Aereo officially died last week. Eight months after losing its legal battle with television networks, the failed watch-TV-on-the-Internet startup held an auction for its assets. One of the notable purchases was its trademarks and customer list, which went to TiVo for $2 Million. What could TiVo do with these assets? Here’s an intriguing possibility: TiVo could be looking into offering an Aereo-like service but one that’s licensed by TV networks.
For sixty something hours, The Walking Dead has struggled to define the concept of hell on earth. In Episode 512, "Remember," Scott Gimple and Friends explore the flip side of that question. What would a terrestrial heaven look like now that the dead roam the earth? A lot like the Pottery Barn catalog, actually, but more about that in a moment.
Telecom firms trying to connect billions more people to the Web aren’t sure if Facebook is their friend or foe. Tensions between the phone and Internet industries will be on display at the Mobile World Congress in Barcelona.
BEIJING (Reuters) - Activity in China's factory sector edged up to a seven-month high in February but export orders shrank and deflationary pressures persisted, a private business survey showed on Monday, underlying economic fragility that may need more policy support.
Asian stock markets were mostly higher Monday as a weekend interest rate cut by the Chinese central bank lifted sentiment following the release of lackluster U.S. growth data.
The sending off of a week ago of Chelsea’s Nemanja Matic for retaliation against Burnley’s Ashley Barnes was a favored example. But in that case, and many like it, the argument fails because there is rarely any absolute truth. In the case of Barnes some saw an over-the-ball tackle while others witnessed a player make a pass and Matic making contact with Barnes’ follow through.